Audience Responses

There are different responses audiences make to media products. They are:

Negotiated

This response is when audiences read a piece of text but then they can modify it to reflect their own interests or personal experiances. For example someone could read about how smoking is bad for you, they will acknowlage the information and then they would cut down on smoking.

Preffered

A preffered response is when someone reads a piece of text and then accepts what is said. For example if they read that smoking caused cancer then the person would accept that and stop smoking altogether.

Oppositional

A oppositional response is when someone reads a piece of text and then rejects what is said. For example if someone read in an article that said games caused violence then the reader could reject the article and have a different opinion.

Participatory

A participatory response is when someone an audience participates along with the media in question. For example audiences can get invloved with voting on a show such as The X Factor get audiences involved.

Fan culture

Fan culture is when audiences take an active role in media based on an existing product. They can create alternate endings or extra episodes for tv shows. The creation of facebook and twitter have allowed groups to find new people to join